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High-end Tote Bag Printing
2023年11月13日 13:55
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2023-11-13 13:55:07.916
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Advertising tote bags are designed through visual communication, focusing on advertising promotion and development. Through creative graphics, symbol recognition, textual explanation, and color stimulation, they attract consumers' attention, thereby generating a sense of intimacy and promoting product sales. Advertising tote bags occupy a large portion of tote bags and constitute the main body of tote bags.
This type of tote bag is often seen at various trade fairs and exhibitions. The tote bags are printed with the company's name, logo, main product names, and some advertising slogans, which invisibly play a role in promoting the corporate image and product image. This is equivalent to a mobile advertisement with a wide range of circulation. It not only meets the requirements for carrying items but also has a good advertising effect, making it a popular advertising form among manufacturers and commercial activities. The more exquisite the design and production of such tote bags, the better the advertising effect. Advertising tote bags can be further divided into shopping tote bags, promotional tote bags, brand tote bags, and VI design promotion tote bags according to different target positioning.
1. Shopping Tote Bags
Shopping bag advertising can use the limited surface area of the bag to spread market information about the company or product services to the world. When customers carry shopping bags printed with store advertisements through streets and alleys, these exquisite tote bags are actually comparable to creating an excellent advertising signboard, but at a relatively lower cost.
Shopping tote bags are designed for places like supermarkets and shopping malls. To facilitate consumers in shopping and transporting purchased goods home, and to connect emotionally with consumers, specialized tote bags are designed. These tote bags mostly use plastic materials, which are more solid in structure and material compared to other tote bags, can hold more items, and are inexpensive to produce. The visual elements on shopping tote bags mainly consist of specific promotional forms of the shopping venue (logos, mascots, special graphics, special images, etc.), highlighting the image of the supermarket or shopping mall and conveying information about the shopping place.
2. Promotional Tote Bags
Promotional tote bags are mainly used in promotional activities as a means to advertise products and companies. To advance their image and promote product sales, companies often hold a series of events. They print company brochures, product manuals, or even small gifts on tote bags and give them to guests or consumers so that consumers can better understand the company and product performance. Promotional tote bags are essentially activity advertising boards that can hold items. Their surface visual design revolves around promoting the company and product content, enabling consumers to quickly and willingly accept the conveyed information during the event.
3. Brand Tote Bags
Merchants use brand tote bags in the process of enhancing product quality and creating higher value through brand building. Brand tote bags are more commonly used in specialty stores, which are convenient for customers to carry products and also serve a promotional purpose. These tote bags use relatively high-end materials that match the quality of the products.
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